All guides
43 guides
Google Shopping CSS in Europe: What Agencies Should Know
Comparison Shopping Services (CSS) reduce Shopping CPCs in Europe. Here's how CSS works and whether it makes sense for your clients.
FAQ Schema for Product and Category Pages
How to add FAQ structured data to product and category pages to win FAQ rich results in search and improve answer engine visibility.
Required vs Optional Product Schema Properties
Which Product schema properties Google requires for rich results eligibility, which are strongly recommended, and which are optional extras.
Lifestyle vs White Background Images: Google Shopping Rules
When lifestyle images are allowed as the main product image and when white backgrounds are required for Google Shopping.
Automatic Image Improvements in GMC: How to Enable Them
GMC can automatically improve images by removing promotional text and adjusting lighting. Here's how to enable it and what it changes.
Prohibited Image Content: What Google Won't Accept
The specific types of image content that trigger automatic disapprovals, from promotional text to watermarks and generic placeholders.
Return Policy Setup in Google Merchant Center
How to add your return policy directly to GMC so it shows on Shopping listings and feeds into Google's automated return indicators.
Multi-Country Shipping Setup in Google Merchant Center
How to configure separate shipping services for different countries in GMC and avoid currency and delivery-time mismatches.
Free Shipping Eligibility: Requirements and Setup in GMC
How to configure free shipping in Google Merchant Center so it shows correctly on Shopping ads and free listings.
Checkout Page Requirements for Google Shopping Compliance
Every element Google checks on your checkout page during account reviews, from payment badges to guest checkout availability.
Missing Business Information: How to Identify and Fix Each Issue
The specific business information flags Google raises during account reviews and exactly what to add to your website for each one.
Privacy Policy Requirements for Google Merchant Center
What your privacy policy must cover to satisfy Google Shopping requirements, with the key sections every ecommerce policy needs.
How to Diagnose Low Shopping Ad Impression Share
Impression share measures how often your Shopping ads show vs. how often they could. Low IS has three root causes — here's how to find yours.
How to Use Custom Labels for Shopping Campaign Segmentation
Custom labels let you segment products for different bidding strategies. Here's how to set them up and what to label.
Performance Max vs Standard Shopping: Which to Use
A practical comparison of Performance Max and Standard Shopping campaigns to help you decide which is right for your situation.
Product Title Optimization for Google Shopping
How to write product titles that rank higher and get more clicks in Google Shopping, with formulas for major product categories.
How to Get Your Products Into Google Free Shopping Listings
Free listings show your products in Google Shopping without paying per click. Here's how to qualify and optimize for them.
Testing Your Structured Data with Google's Rich Results Test
How to use Google's Rich Results Test and Search Console to validate Product schema before and after publishing.
Organization Schema: How to Add It to Your Homepage
Adding Organization structured data to your homepage improves how Google understands your business entity — critical for GMC trust.
Price Mismatch Between Schema and Page: How to Fix It
Google compares Product schema prices against visible page prices. Here's why they diverge and how to keep them in sync.
How to Add Product Schema Markup to Your Website
A step-by-step guide to adding Product JSON-LD structured data to your product pages, with working examples.
Multiple Product Images: Best Practices for Google Shopping
How to use additional_image_link to submit multiple images per product and which image types perform best.
How to Fix Product Image Disapprovals in Google Merchant Center
Diagnosing and fixing the most common image disapproval reasons: too small, invalid URL, promotional text, and low quality.
Google Shopping Image Requirements: The Complete Guide
Every technical and content requirement for product images in Google Shopping, including size, format, and prohibited content.
Estimated Delivery Time Requirements for Google Shopping
What Google requires for delivery time disclosure and how to configure it in GMC to unlock faster delivery badges.
Fixing Shipping Cost Mismatch Errors
Why shipping mismatches happen between your GMC settings and website checkout, and how to audit and fix them.
How to Configure Shipping in Google Merchant Center
A step-by-step guide to setting up shipping rules in GMC, including flat-rate, carrier-calculated, and free shipping.
How to Pass Google's Website Quality Assessment
What Google's quality reviewers actually check during a manual website review and how to prepare for it.
HTTPS Requirement for Google Shopping: Full Guide
Google requires HTTPS on every page of your site, not just checkout. Here's how to verify and fix SSL issues.
Contact Information Requirements for Google Shopping
What contact information Google expects to find on your website and where it must be visible.
Return Policy Requirements for Google Merchant Center
Exactly what your return policy must include to satisfy Google's compliance requirements and avoid suspension.
Price Mismatch Errors: Causes and Fixes
Why Google disapproves products for price mismatch and the three places prices must stay in sync.
How to Set Up a Supplemental Feed in Google Merchant Center
When to use supplemental feeds, how to create one, and how to fix data gaps in your primary feed without touching it.
Google Product Category Taxonomy: How to Classify Your Products
How to find the right Google Product Category for your products and why accurate classification improves Shopping performance.
How to Fix Feed Fetch Errors in Google Merchant Center
Why GMC can't fetch your product feed and how to resolve 404, 403, timeout, and encoding errors.
GTIN, MPN, and Brand: Product Identifier Requirements Explained
When GTINs are required, what to do if you don't have one, and how to correctly submit MPN and brand.
Required Feed Attributes for Google Shopping
Every required and recommended feed attribute for Google Shopping, with format rules and examples for each.
How to Recover from a Google Merchant Center Misrepresentation Suspension
Misrepresentation is the most common GMC suspension reason. Here is exactly what to fix and how to appeal successfully.
GMC Pre-Launch Compliance Checklist
A complete checklist of everything to verify before submitting your first products to Google Merchant Center.
Circumventing Systems Policy: What It Means and How to Fix It
How Google defines circumventing systems, the most common technical triggers, and how to resolve each one.
Untrustworthy Checkout: How to Fix This GMC Suspension Reason
What "untrustworthy checkout" means in GMC policy terms, and a specific checklist for fixing each possible trigger.
Most Common Reasons Google Merchant Center Accounts Get Suspended
The 8 most frequent GMC suspension triggers, with clear explanations of what Google is looking for in each case.
Step-by-Step Guide to Appealing a GMC Account Suspension
A clear process for submitting a GMC suspension appeal, what to write, and what to expect after submission.