Required Feed Attributes for Google Shopping
Every required and recommended feed attribute for Google Shopping, with format rules and examples for each.
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Core Required Attributes
Every product in your Google Shopping feed must include these attributes or it will be disapproved.
id — Unique identifier for the product. Max 50 characters. Must not change once set.
title — Product name. Max 150 characters. Include brand, model, color, and size where relevant.
description — Product description. Max 5,000 characters. Plain text, no HTML.
link — URL of the product landing page. Must return a 200 status.
image_link — URL of the main product image. Must return 200. Min 100x100px.
price — Price with currency. Example: 29.99 USD. Must match the page exactly.
availability — One of: in_stock, out_of_stock, preorder, backorder.
condition — One of: new, refurbished, used.
Strongly Recommended
brand — Required for all branded products.
gtin — Required for all products that have a barcode. Submit the UPC, EAN, or ISBN exactly.
google_product_category — Google taxonomy path or ID. More specific is better.
shipping — Include in feed for per-product control over shipping cost and speed.
Apparel Requirements
For clothing and shoes: color, size, gender, and age_group are required.
Format Rules
Prices: always include currency (29.99 USD, not $29.99). Availability: lowercase underscore-separated. URLs: live and returning 200.