GMC Industry Index
Live compliance benchmarks across every store FeedShield has audited. Numbers update every 5 minutes from real audit data — never marketing estimates. Sample size: 237 stores.
Headline numbers
237
in corpus
69/100
avg 64
14%
score < 50
0%
score ≥ 80
Score distribution
Quartile breakdown of compliance scores across the corpus.
25th percentile
65
Median (P50)
69/100
Average
64
75th percentile
72
Audit quality signals
Per-audit signals: how broken the typical store is, and how many run minimum schema coverage.
51
median (failed + warnings)
3%
60%+ checks passing
Full benchmark set
Every aggregate in the corpus_benchmarks table. Refreshed every 5 minutes.
| Metric | Value | n |
|---|---|---|
| Median issues per audit | 51 | 209 |
| Stores with strong schema coverage | 3% | 209 |
| Average compliance score | 64 | 237 |
| Critical stores (score < 50) | 14% | 237 |
| Healthy stores (score >= 80) | 0% | 237 |
| Median compliance score | 69/100 | 237 |
| 25th percentile compliance score | 65 | 237 |
| 75th percentile compliance score | 72 | 237 |
| Share at suspension risk | 14% | 237 |
| Audited stores in corpus | 237 | 237 |
Latest audits from the corpus
Last 12 audits, anonymized. Domains masked to first three characters + TLD. Demonstrates the corpus is actively growing.
at-risk
sho***.com
at-risk
sho***.com
at-risk
sho***.com
at-risk
qui***.myshopify.com
at-risk
fra***.nl
at-risk
zet***.shop
at-risk
all***.com
critical
gym***.com
at-risk
est***.com
critical
est***.com
at-risk
jam***.com
at-risk
jam***.com
Methodology
- Each row in the corpus is one independent public audit run on a real merchant URL.
- Scores combine 250+ checks across 27 categories (feed integrity, structured data, image quality, landing page health, restricted products, identity consistency, hidden misrep patterns).
- Aggregates refresh every 5 minutes via the
refresh_corpus_benchmarks()function in Postgres. - The corpus excludes scans flagged by abuse detection. No PII surfaces here — only domain and score.
Add a store to the corpus
Run a free public audit on any GMC-eligible store. The result joins the corpus immediately, the benchmarks above update on the next refresh.
Run a free audit