Check a new store before its first GMC submission
A new Merchant Center account has no history with Google yet, so the first review leans harder on what it can verify: business identity, policy pages, and whether the feed matches the site. Catch what's missing before you submit.
What FeedShield does here
Business identity checks
Confirms the business name, address, and contact information on the site are present and consistent, the details a new account's review leans on most.
Policy page checks
Verifies return, refund, shipping, and privacy policy pages exist and are reachable from the site, rather than missing or left as theme placeholders.
Feed and structured data checks
Checks that product pricing, availability, and structured data on the live site match what's in the submitted feed, a common source of disapprovals on a first submission.
A findings list before you submit
Every result names the exact page or field it came from and links to the Google policy behind it, so you can fix it before the feed goes to review instead of after.
This is a good fit if
- You're about to submit your first feed to a new Merchant Center account
- You want to catch missing policy pages or identity mismatches before Google's review does
- You'd rather spend an hour fixing findings now than weeks in an appeal later
Probably not the right fit if
- Your account is already active with an established submission history
- You're troubleshooting an existing suspension rather than preparing a first submission
Check the store before you submit
Run a free audit on the store now, while a fix still costs you nothing but time.