Run these checks before submitting your first product feed. Catching problems now saves weeks of disapprovals.

Before you submit a product feed to Google Merchant Center, audit your website for compliance. Catching these problems before Google's crawler does saves you from disapprovals, delays, and potential account suspension.

Note: These 8 checks are listed in order of severity. Fix them top to bottom. #1 causes the most suspensions. #8 is still important but less urgent.

1. HTTPS everywhere

Your entire site must be served over HTTPS. Not just the checkout page. Every page. Google rejects HTTP landing pages with no exceptions.

Check for mixed content too (HTTP resources loaded on HTTPS pages). Open your browser's developer console and look for mixed content warnings.

2. Product structured data

Add JSON-LD Product schema to every product page. Include name, image, and the offers object (with price, priceCurrency, and availability). This is how Google verifies your feed data against your website.

Read our complete Product schema guide for the exact format and common mistakes.

3. Policy pages

You need four pages, each with substantive content (not placeholder text), linked from your site footer:

Privacy policy (data collection, usage, third-party sharing)
Return/refund policy (return window, conditions, refund method)
Shipping information (methods, costs, delivery times)
Contact information (email, phone, or physical address)

4. Business identity consistency

Your business name must match exactly across your website, GMC account, and Google Ads account. Check your Organization schema, footer copyright, logo alt text, and about page. Even small differences trigger misrepresentation flags.

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5. Image compliance

No text overlays, watermarks, or promotional badges on product images. Minimum 100x100px for non-apparel, 250x250px for apparel. Show the actual product clearly. See our image requirements breakdown for what causes disapproval vs. what just reduces performance.

6. Price and availability accuracy

The price shown on your product page (in both visible text and structured data) must match your feed to the penny. Availability (in stock / out of stock) must match too. Read our price mismatch guide for the 7 hidden causes.

7. Page quality

Product pages must:

Return HTTP 200 (no 404s, no redirect chains)
Load in under 3 seconds
Have a mobile viewport tag
Not be blocked by noindex or robots.txt

8. Contact information

Display at least one contact method (email, phone, or form). Include a physical business address if possible. This prevents misrepresentation flags.

Tip: Run this audit again after every major site change (theme update, platform migration, redesign). Changes that look cosmetic on the frontend can break structured data and policy page links on the backend.

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