Terms and Conditions

1. Acceptance of terms

By creating an account, accessing the dashboard, or using any part of FeedShield, you confirm that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and any supplementary policies referenced within.

If you are accepting these Terms on behalf of an organization, you represent and warrant that you have the authority to bind that organization. "You" refers to both the individual and the organization.

You must be at least 18 years old and have the legal capacity to enter into a binding agreement. If you are connecting client accounts on behalf of a third party, you represent that you have proper authorization to do so.

2. Description of service

FeedShield is a SaaS platform that helps merchants and agencies maintain compliance with Google Merchant Center policies. The Service provides:

• Automated website crawling and compliance auditing across 250+ compliance checkpoints
• Google Merchant Center account synchronization via the Merchant API (read-only)
• AI-powered analysis and fix recommendations using large language models
• Compliance score tracking and trend monitoring
• Structured data validation, policy page detection, and product feed analysis
• Client management dashboards for agencies
• PDF audit reports (white-labeled on Agency plans)
• Knowledge base with Google-sourced fix guides

The Service crawls publicly accessible web pages you submit, analyzes HTML content and structured data, and stores audit results in our database. We may update, modify, or discontinue features at any time with reasonable notice.

3. Account registration and security

You create an account by signing in with Google OAuth 2.0 or email/password authentication via Supabase Auth. You are responsible for:

• Maintaining the security of your login credentials and any connected Google accounts
• All activity that occurs under your account, whether authorized or not
• Restricting access to your account on shared devices
• Notifying us at [email protected] of any unauthorized access or security breach

We reserve the right to suspend or terminate accounts at our discretion if we suspect unauthorized access, Terms violations, or compromised security.

4. Subscription plans and billing

FeedShield offers three subscription tiers:

All paid subscriptions are billed in advance on a monthly or annual cycle through Stripe. Prices are in USD and exclude applicable taxes. We may adjust pricing with 30 days written notice. Existing subscriptions continue at the agreed rate until the end of the current billing cycle.

Refunds are handled on a case-by-case basis. We offer a 14-day money-back guarantee on paid plans. After 14 days, no refunds will be issued for partial billing periods. You may cancel at any time and retain access through the remainder of your billing period.

If payment fails, we will retry the charge up to 3 times over 7 days. If all retries fail, your account will be downgraded to the Free tier and premium features will become inaccessible until payment resumes.

5. Free trial terms

New users on Pro and Agency plans receive a 14-day free trial. During the trial, you have full access to all features of the selected plan. No credit card is required to start.

When the trial expires, you must subscribe to a paid plan to continue using premium features. If you do not subscribe, your account will revert to the Free tier. Audit data and configurations will be retained for 30 days after trial expiration, after which they may be purged.

Free trials are limited to one per user and one per organization. We reserve the right to modify or discontinue the trial program at any time.

6. Data collection and processing

To provide the Service, we collect and process data in several ways:

Website crawling

When you submit a URL for auditing, our crawler accesses the publicly available pages of that website. We fetch and analyze HTML content, meta tags, structured data (JSON-LD), images, policy pages, and HTTP headers. We store extracted compliance data (not full page HTML) in our database. Crawling respects robots.txt directives where applicable.

Google Merchant Center sync

If you connect your GMC account via OAuth, we access product listings, account issues, feed diagnostics, and policy status on a read-only basis via the Google Merchant API. We store synced data to power dashboards and compliance scoring. We never write to or modify your GMC account.

AI processing

Website audit data, product information, and compliance issues are sent to AI models via OpenRouter for analysis and recommendation generation. Data sent to AI providers is used for inference only and is not retained for model training. See our Privacy Policy for details on data processors.

SerpAPI and Google APIs

We use SerpAPI to retrieve search engine results for digital footprint analysis and verification purposes. We use Google APIs for Merchant Center data access and authentication. Data retrieved through these services is processed and stored as part of your audit results.

7. AI and automated analysis disclaimer

FeedShield uses artificial intelligence and machine learning to analyze compliance data and generate recommendations. You understand and agree that:

• AI-generated recommendations are suggestions, not guarantees. They do not constitute legal, compliance, or professional advice.
• AI outputs may be inaccurate, incomplete, outdated, or inapplicable to your specific situation.
• You are responsible for evaluating and verifying all recommendations before acting on them.
• Compliance scores are indicative assessments based on automated checks. A high score does not guarantee Google will approve your account or products.
• We make no warranty that following AI recommendations will resolve your compliance issues with Google.
• AI models may change over time, which could affect the nature or quality of recommendations.

XPAND ENTERPRISES - FZCO is not liable for any account suspensions, product disapprovals, revenue loss, or other adverse outcomes resulting from actions you take based on AI-generated content from the Service.

8. Intellectual property

Our property

The Service, including its source code, algorithms, AI prompts, compliance models, scoring logic, user interface, documentation, and branding, is the exclusive intellectual property of XPAND ENTERPRISES - FZCO. These Terms grant you a limited, non-exclusive, non-transferable, revocable license to use the Service for its intended purpose during your subscription period.

Your data

You retain full ownership of your data, including website content, product listings, and Google Merchant Center information. By using the Service, you grant us a limited license to access, process, and analyze your data for the purpose of providing the Service. This license terminates when you delete your account.

Feedback

If you provide feedback, suggestions, or ideas about the Service, you grant us a perpetual, worldwide, royalty-free license to use, incorporate, and commercialize that feedback without obligation to you.

9. Data retention and deletion

• Active account data is retained for the duration of your subscription.
• Audit results and compliance history are retained for up to 24 months.
• After account deletion, personal data is removed from active systems within 30 days. Backups may retain data for an additional 30 days.
• Google OAuth tokens are deleted when you disconnect your Google account or delete your account.
• Server logs (hosted on Vercel) are automatically purged after 30 days.

You may request full data deletion at any time by emailing [email protected]. We will process your request within 30 days, subject to legal retention obligations.

10. Third-party services

The Service relies on the following third-party providers:

Your use of the Service is also subject to the terms and privacy policies of these third-party providers. We are not responsible for their actions, outages, or policy changes.

11. API usage and rate limits

API access is available on the Agency plan. If you use our API, you agree to:

• Respect rate limits as documented in the API reference. Exceeding limits may result in temporary throttling or suspension of API access.
• Authenticate all requests with valid API keys. Do not share API keys or embed them in client-side code.
• Use the API for lawful purposes consistent with these Terms.
• Not use the API to build a competing product or service.
• Not resell or redistribute API access without written permission.

We reserve the right to modify API endpoints, rate limits, and access policies with 30 days notice. Breaking changes will be communicated via email and API documentation updates.

12. Prohibited uses

You agree not to:

• Reverse-engineer, decompile, disassemble, or attempt to extract the source code, algorithms, or AI prompts of the Service
• Use the Service to circumvent or manipulate Google Merchant Center policies, systems, or enforcement mechanisms
• Submit URLs you do not own or are not authorized to audit
• Share account credentials or allow unauthorized users to access your account
• Use automated scripts, bots, or scrapers to interact with the Service outside of the provided API
• Attempt to overload, disrupt, or interfere with our infrastructure
• Upload malicious code, viruses, or harmful payloads
• Use the Service for any unlawful purpose or in violation of applicable laws
• Resell, sublicense, or make the Service available to third parties without written consent
• Use AI-generated outputs to create misleading, fraudulent, or deceptive content
• Attempt to gain unauthorized access to other users' data or accounts

Violation of this section may result in immediate account suspension or termination without refund.

13. Limitation of liability

PLEASE READ THIS SECTION CAREFULLY. IT LIMITS OUR LIABILITY TO YOU.

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, XPAND ENTERPRISES - FZCO DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

XPAND ENTERPRISES - FZCO SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO: LOSS OF REVENUE, PROFITS, DATA, OR BUSINESS REPUTATION; GOOGLE ACCOUNT SUSPENSIONS OR PRODUCT DISAPPROVALS; ACTIONS TAKEN BASED ON AI RECOMMENDATIONS; SERVICE INTERRUPTIONS OR DATA LOSS; OR UNAUTHORIZED ACCESS TO YOUR DATA.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING FROM THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) USD $100.

Some jurisdictions do not allow the exclusion or limitation of certain warranties or liability. In those jurisdictions, our liability is limited to the fullest extent permitted by law. Nothing in these Terms excludes or limits liability that cannot be excluded by law, including liability for death or personal injury caused by negligence.

14. Indemnification

You agree to indemnify, defend, and hold harmless XPAND ENTERPRISES - FZCO, its directors, officers, employees, and agents from and against any claims, damages, liabilities, losses, costs, and expenses (including reasonable legal fees) arising from:

• Your use of the Service or reliance on AI-generated recommendations
• Your violation of these Terms, any applicable law, or third-party rights
• Websites or accounts you submit for auditing without proper authorization
• Any content or data you provide through the Service
• Your violation of Google's Terms of Service or Merchant Center policies

15. Termination

We may suspend or terminate your account at any time, with or without cause, including for: violation of these Terms, non-payment of subscription fees, extended inactivity, fraudulent or abusive behavior, or if we discontinue the Service.

You may cancel your subscription at any time through the billing portal or by emailing [email protected]. Cancellation takes effect at the end of the current billing period. No prorated refunds are issued for partial periods (except within the 14-day money-back window).

Upon termination, your right to access the Service ceases immediately. You may request data export or deletion per Section 9. Sections that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, indemnification, and governing law) will survive.

16. Governing law

These Terms are governed by and construed in accordance with the laws of the United Arab Emirates and the Emirate of Dubai. Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the Dubai Courts, Dubai, UAE.

Before initiating formal proceedings, you agree to attempt resolution through good-faith negotiation. Send a written description of your dispute to [email protected]. We will attempt to resolve it within 30 days.

For users in the European Union, mandatory consumer protection laws of your country of residence apply and are not affected by this clause. Nothing in these Terms limits your right to bring a complaint before your local consumer protection or data protection authority.

If any provision of these Terms is found to be unenforceable, it will be limited to the minimum extent necessary, and the remaining provisions continue in full force.

17. Changes to terms

We may update these Terms from time to time. When we make material changes:

• We will update the "Last updated" date at the top of this page.
• We will notify you via email or in-app notification at least 14 days before changes take effect.
• For changes required by law, we may apply them immediately with notice provided as soon as possible.

Continued use of the Service after updated Terms take effect constitutes acceptance of the revised Terms. If you disagree with the revised Terms, you must stop using the Service and may request account deletion.

18. Contact information

For questions about these Terms, contact us: