Merchant Center compliance shouldn't need a full-time specialist
FeedShield checks a store the way a Merchant Center reviewer does: the website, the product feed, and the policy pages together, not one in isolation. It's built and operated by XPAND ENTERPRISES - FZCO, a company registered in Dubai Silicon Oasis, UAE.
Why this exists
A Merchant Center suspension rarely comes from one obvious problem. It's a phone number that doesn't match between the site footer and the account, a return window a few words short of Google's minimum, or a price that rounds differently in the page than in the feed. Each one is small. Google doesn't treat it as small.
Checking for these by hand means reading Google's policy pages, opening the feed, opening the site, and comparing them one at a time, then doing it again after every theme update or app install. FeedShield runs that comparison automatically and shows the evidence behind each finding, not just a pass or fail label.
Daily
automated audits on every paid plan
27
categories, one per Google policy area
under 2 minutes
from a URL to a full report
How an audit works
Policy and identity checks
Schema markup, policy pages, business identity, and trust signals, checked against Google's Merchant Center documentation. Every finding links to the specific policy page it comes from.
External verification
Page speed comes from Google PageSpeed Insights, SSL configuration from SSL Labs, and markup validity from the W3C validator. We don't grade your site by our own crawler alone.
Live crawling
Every audit crawls the site fresh, including JavaScript-rendered content, so a finding reflects what's live right now rather than a cached snapshot.
AI-written fixes
Once a finding is confirmed, a language model turns it into a specific fix: which file or setting to change, and why, with a link to the Google policy behind it.
Built for agencies managing more than one store
Checking twenty client stores by hand, one tab per policy page, doesn't scale past a handful of accounts. FeedShield runs the same checks a specialist would across every client store at once, so the team spends its time fixing issues instead of finding them.
Included on the agency plan
- Multi-client dashboard with a compliance score per store
- White-label PDF reports under your own branding
- Team roles, so an account manager sees their clients only
- Compliance history to show the trend, not just the snapshot
What it's built on
- Application
- Next.js, React, TypeScript, Tailwind CSS, hosted on Vercel
- Database
- Supabase (PostgreSQL) with row-level security on every table
- AI fix recommendations
- Anthropic and OpenRouter-routed models, prompted from Google's own policy text
- Crawling
- Live rendering via Firecrawl, including JavaScript-dependent content
- External verification
- Google PageSpeed Insights, SSL Labs, W3C Markup Validator, DataForSEO
- Billing
- Stripe