XPAND ENTERPRISES - FZCO

Google Merchant Center compliance shouldn't require a 10-person team

We built FeedShield because we were tired of watching agencies burn hours on manual compliance checks that still missed problems. Every suspension we saw was preventable. The tools to prevent them didn't exist. So we made one.

Why we built this

Agencies spend 3 to 5 hours per client per week checking GMC compliance by hand. They open a dozen tabs. They cross-reference structured data against feed data. They read Google's scattered documentation trying to decode vague error messages like "misrepresentation."

And after all that work, they still miss things. A phone number mismatch between the website footer and the GMC account. A return policy that's 40 words too short. A price that rounds differently in the JSON-LD than in the product feed.

Most suspensions are preventable. The gap was always a tool that connects website auditing, GMC issue detection, and fix instructions in one place. Feed tools manage data. Google's MC for Agencies shows diagnostics. Website audit tools check structured data. Nobody tied them together until now.

78+

automated compliance checks per audit

8

audit categories covering every GMC requirement

<2 min

from URL to full compliance report

0

other tools that combine all three pillars

Our approach

AI-powered analysis cross-referenced against Google's own documentation, external verification APIs, and real crawl data from your website.

250+ automated checks

Schema markup, policy pages, business identity, trust signals, page speed, image compliance, pricing accuracy, and checkout flow. Every check maps to a specific Google requirement.

AI-generated fix instructions

Every issue comes with a recommendation sourced from Google's official Merchant Center docs. Not generic advice. Specific steps, copy-paste ready, with links to the relevant policy page.

External API verification

We don't rely on our crawler alone. PageSpeed Insights, SSL Labs, and W3C validation APIs provide independent verification of page performance, security configuration, and markup quality.

Real-time crawling

Every audit crawls your live site. No cached data, no stale snapshots. You see what Google's crawler sees right now, including dynamically rendered content and JavaScript-dependent structured data.

Built for agencies

Multi-client dashboards with per-client compliance scores
White-label PDF reports you can send to clients under your brand
Team roles so account managers see their clients, not everyone's
Bulk audits across all client stores from one screen
Historical trend data to prove your compliance work is paying off

One agency. Twenty-two client stores. Twenty minutes.

An agency managing 20+ ecommerce clients can't afford to have specialists spend 3 days running manual GMC compliance reviews. The math doesn't work. You either hire more people or you miss problems.

FeedShield runs the same checks a human specialist would, across every client store, in minutes instead of days. Your team spends time fixing issues, not finding them.

The technology

Frontend

Next.js, React, TypeScript, Tailwind CSS

Database

Supabase (PostgreSQL with row-level security)

AI analysis

LLM-powered recommendations sourced from Google docs

Crawling

Real-time website crawling with JS rendering

External APIs

PageSpeed Insights, SSL Labs, W3C Validator

Hosting

Vercel edge network, global CDN

Get in touch

XPAND ENTERPRISES - FZCO

Dubai Silicon Oasis, Dubai, UAE

[email protected]

We respond within one business day

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