For proactive operators

Track every Google policy change that affects you

Google updates its Merchant Center policies 4-6 times per year on average. Most updates ship without merchant-facing announcement. FeedShield monitors 18 policy sources daily and tells you what changed and whether it affects your store.

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18 sources, daily checks

Merchant Center, Shopping, Ads, Performance Max, Free listings, Shopify channel, WooCommerce Google Listings & Ads, BigCommerce channel, restricted categories, and 10 more. Every diff surfaced.

Impact analysis per change

Every change tagged: critical / high / medium / info. Plus which merchant categories it affects. You see only what matters to your store, not the full firehose.

Public changelog + private alerts

Public /policy-tracker page for awareness. Private alerts (email + dashboard notification) when a change affects a category you operate in.

This is for you if

You run paid Google Shopping ads and need to know about policy updates before they hit you
You operate in a category that gets frequent policy updates (supplements, alcohol, financial products, electronics)
You manage an agency portfolio and need to know which policy changes affect which clients
You currently find out about policy changes from forum posts or Reddit threads (after the impact)
You want the public changelog as a reference doc for your team

This is probably not for you if

·You only run organic SEO (no Shopping ads, no GMC) — policy changes have lower impact
·Your store is in a stable, low-change category and you can manually monitor policy updates
·You already use a dedicated policy-tracking tool with adequate coverage

Real case study

Public Google policy changelog (curated)

Every Google Merchant Center policy update since 2023, timestamped, categorized, and explained. The most recent entries cover the May 2026 untrustworthy promotions tightening (pre-checked subscriptions explicitly cited), the April 2026 Performance Max compliance-score bidding signal, and the March 2026 network-ban algorithm update.

Read the case study

Start with the audit

90 seconds. 250+ checks. Identifies the exact items relevant to your use case. Free, no credit card.

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