AI-drafted appeal letters for Google Merchant Center

Generic templates get pattern-matched and rejected. This connects to your Merchant Center account and drafts a letter grounded in your real disapproval codes, the fixes you've already made, and your independent trust signals, about 300-500 words, ready to paste into Merchant Center.

Generate my appeal letter See a sample

Connects to your Merchant Center account. No credit card required to preview.

Why template appeal letters get rejected

Google's reviewers see the same copy-pasted templates every day. A generic apology with no specific fix named reads as unresolved. Three things a template can't produce:

The exact policy codes Google cited

Not 'misrepresentation concerns', the specific issue_code strings, pulled from your Merchant API feed.

Proof of what you fixed, with dates

'Updated 2026-04-18: normalized price_amount across 47 SKUs.' Concrete and dated. A template can't reference your history.

Your independent trust signals

Trustpilot rating, SSL grade, domain age, pulled from a real scan and surfaced up front instead of left for the reviewer to find.

Sample output

Illustrative example, not a real merchant's letter. Bracketed fields are auto-filled from your account data once connected.

Appeal letter draft (sample)

Copy .txt

To Google Merchant Center Support,

RE: Review request for merchant account [Merchant ID]
Business: [Business Name], [domain.com]

We are writing to request re-review of our Google Merchant Center account following a suspension citing "misrepresentation" policy concerns. We have reviewed Google's stated reasons and taken the specific remediation steps outlined below.

Policy concerns addressed:

1. Misrepresentation / account-level warning affecting 47 products
We identified the 47 SKUs flagged and corrected the attribute mismatches between feed and landing page. Specifically, we normalized the price_amount format to match the on-page checkout total, and updated availability values to match live stock (in_stock / out_of_stock / preorder).

2. Return policy discoverability
We verified the /returns page is reachable from the homepage footer (was previously only linked from the checkout page). The policy now states our 30-day return window, refund mechanism (original payment method), return shipping cost responsibility, and condition requirements.

3. Business identity signals
We published a Trustpilot profile and have earned 4.2 stars across 23 reviews in the past 60 days. We added our EIN and registered business address to the "About Us" and "Contact" pages.

Independent trust signals supporting our legitimacy:
- Trustpilot: 4.2/5 from 23 reviews
- SSL Labs grade: A+
- Domain registered 2019 (5+ years old)

Please review account [Merchant ID] at your earliest convenience. We are available at [email] for any additional information.

Respectfully,
[Name], [Title]
[Business Name]

Edit inline. Regenerate with a different tone. Copy or download as .txt. Paste into Merchant Center's Needs attention → Request review form.

How it works

1
Connect your Merchant Center account
OAuth. We read your feed, issues, and disapproval codes, nothing else.
2
Run a trust scan
Trustpilot rating, SSL Labs grade, RDAP domain age, Wikipedia presence, and legal-page coverage, the same signals behind /free-scam-check.
3
Claude drafts the letter
Given your disapproval codes, recent fix history, and trust signals, Claude drafts a 300-500 word letter that cites them by name.
4
Edit, copy, submit
Tweak any line. Choose formal or direct tone. Download as .txt or copy to clipboard, then paste into Merchant Center.

Common questions

Does this actually improve approval odds?+

A specific, evidence-backed letter that cites exact policy codes and recent fix history is easier for a reviewer to verify than a generic template. Google publishes no approval-rate figures for either, so treat this as a reasonable inference, not a guarantee.

What if I don't have Trustpilot or other trust signals yet?+

The letter adapts. If a signal is missing, it's omitted rather than invented. Setting up a Trustpilot profile before you appeal is usually worth doing regardless.

Can I regenerate with a different tone?+

Yes. Toggle between formal and direct. Direct is shorter and skips the pleasantries, useful for a technical-account review. Formal is the default.

Is my data shared with Anthropic?+

We send only what the letter needs: policy codes, issue categories, quality rollups, and trust-signal summaries. No customer PII.

What's the alternative?+

Writing the letter yourself, or hiring a consultant. This tool exists so you don't have to do either from scratch, you still review and edit every line before it goes to Google.

Ready to draft your appeal?

Connect your Merchant Center account and run a full audit. The appeal letter is generated from the audit data that comes out of it.

Start free audit Or start with the Health Report

Looking for the version without Merchant Center OAuth? Run the free scam check first, or the free fill-in-the-form generator.