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Powered by Claude Sonnet 4.5

AI-drafted appeal letters
for Google Merchant Center

Generic templates get rejected. We generate a specific letter grounded in your account's real disapproval codes, the fixes you've already made, and independent trust signals (Trustpilot, SSL, domain age). ~300-500 words, ready to paste into Merchant Center.

Generate my appeal letter See a sample

Connects to your Merchant Center. No credit card required to preview.

Why template appeal letters get rejected

Google's reviewers see the same copy-pasted templates every day. "Dear Google Team, we sincerely apologize for any inconvenience..." is pattern-matched to "no specific fixes made." You need three things that templates can never produce:

1

The exact policy codes Google cited

Not 'misrepresentation concerns' — the specific issue_code strings. We pull them from your Merchant API feed directly.

2

Proof of what you fixed, with timestamps

'Updated on 2026-04-18: normalized price_amount across 47 SKUs.' Concrete, verifiable, dated. Templates can't do this.

3

Independent third-party trust signals

Your current Trustpilot rating, SSL grade, domain age, scam-detector.com score. The reviewer cross-checks these — might as well surface them up front.

Sample output

This is what Claude produces when connected to a real merchant account. Bracketed fields are auto-filled from your account data.

Appeal letter draft

Copy .txt
To Google Merchant Center Support,

RE: Review request for merchant account [Merchant ID]
Business: [Business Name] — [domain.com]

We are writing to request re-review of our Google Merchant Center account following a suspension citing "misrepresentation" policy concerns. We have carefully reviewed Google's stated reasons and taken the specific remediation steps outlined below.

Policy concerns addressed:

1. Misrepresentation / account-level warning affecting 47 products
We identified the 47 SKUs flagged and corrected the attribute mismatches between feed and landing page. Specifically, we normalized the price_amount format to match the on-page checkout total, and updated availability values to match live stock (in_stock / out_of_stock / preorder).

2. Return policy discoverability
We verified the /returns page is reachable from the homepage footer (was previously only linked from the checkout page). The policy now clearly states our 30-day return window, refund mechanism (original payment method), return shipping cost responsibility, and condition requirements.

3. Business identity signals
We published a Trustpilot profile and have earned 4.2 stars across 23 reviews in the past 60 days. We added our EIN and registered business address to the "About Us" and "Contact" pages.

Independent trust signals supporting our legitimacy:
- Trustpilot: 4.2/5 from 23 reviews
- SSL Labs grade: A+
- Domain registered 2019 (5+ years old)
- scam-detector.com trust score: 78/100

Please review account [Merchant ID] at your earliest convenience. We are available at [email] for any additional information.

Respectfully,
[Name], [Title]
[Business Name]

Edit inline. Regenerate with a different tone. Copy or download as .txt. Ready to paste into Google's Merchant Center "Needs attention → Request review" form.

How it works

  1. 1

    Connect your Merchant Center account

    One-click OAuth. We read your feed, issues, and disapproval codes — nothing else.

  2. 2

    Run a full trust scan

    Scam Detector pulls Trustpilot, SSL Labs, RDAP domain age, Wikipedia presence, contact info, and scam-detector.com.

  3. 3

    Claude writes the letter

    Given your real disapproval codes, recent fix history, and trust signals, Claude Sonnet 4.5 drafts a specific 300-500 word letter citing everything by name.

  4. 4

    Edit inline, copy, submit

    You can tweak every word. Pick formal or direct tone. Download as .txt or copy to clipboard. Paste into Merchant Center.

Common questions

Does this actually improve approval odds?+

A specific, evidence-backed letter that cites exact policy codes and recent fix history outperforms generic templates. Google's reviewers work through hundreds of appeals daily — anything that makes yours easier to verify helps.

What if I don't have Trustpilot or other trust signals yet?+

The letter adapts. If a signal is missing, we omit it rather than invent it. That said, spinning up a Trustpilot profile before you appeal is nearly always worth doing — Google's GMC team checks it.

Can I regenerate with a different tone?+

Yes. Toggle between formal and direct. Direct is shorter and cuts the politeness — useful for technical-account reviews. Formal is standard.

Is my data shared with Anthropic?+

We send only the minimum required: policy codes, issue categories, quality rollups, trust-signal summaries. No PII, no customer data. Claude's API with zero data retention.

What's the alternative?+

Writing the letter yourself (takes hours, easy to miss details) or using a paid consultant ($300-$1500). Our approach is ~$0.02 in LLM cost, drafted in 90 seconds, grounded in actual account data.

Ready to draft your appeal?

Connect your Merchant Center account and run a full audit. Your AI appeal letter is generated automatically from the audit data.

Start free audit Or start with the Health Report

Looking for the one-shot version without Merchant Center OAuth? Run the free scam check first.