Is this online store legit?
Paste any e-commerce domain. We run six independent trust signals — Trustpilot rating, SSL grade, domain age, Wikipedia presence, legal pages, contact info — and return a single 0-100 risk score in under 30 seconds.
Six signals. One score.
Each check comes from an independent, authoritative source. The final risk score is a weighted sum — no single signal can dominate.
Trustpilot
Google's GMC review team explicitly references Trustpilot during appeals. We scrape the public profile for rating, review count, and trust score.
SSL Labs grade
Sub-B grades are browser-warning territory — browsers surface a warning and ad platforms flag the site. Pulled from SSL Labs (same data as Qualys Audit).
Domain age
Domains under 90 days old are the #1 scam pattern GMC flags. We use two independent sources: RDAP (registration date) and Wayback Machine first-archive, and take the older.
Wikipedia presence
A Wikipedia entry is a third-party legitimacy signal. Missing is fine for small brands; presence is a strong positive.
Legal pages
Return policy, privacy, terms — Google's Website Quality check auto-fails stores missing these. We fetch the homepage and scan for them.
Contact info
Email, phone, physical address. Stores missing all three are a scam-pattern signal Google's reviewers weight heavily.
Scam check is just the start.
FeedShield is the full Google Merchant Center platform: 250+ compliance checks, live brand mention monitoring, AI-drafted appeal letters for suspended accounts, and a weekly digest your team will learn to expect.