Keep GMC compliance through your platform migration
Migrations break things. Theme schema changes. App settings reset. Footer brand text reverts. FeedShield runs the audit on both ends of the migration so the GMC compliance posture you spent months building does not regress in a week.
Pre-migration audit
Snapshot of your current compliance state on the old platform. Documents every passing check so you have a baseline to migrate to.
Migration diff check
Re-audit on the new platform. Diff against the baseline. Every check that was passing but now fails is flagged with the exact fix path on the new platform.
Post-migration appeal text (if needed)
If the migration caused a brief GMC flag, the appeal text template captures the migration context so reviewers understand the technical transition.
This is for you if
- You're moving from Shopify to WooCommerce, BigCommerce to Shopify, or similar cross-platform migration
- You're migrating to a new domain (with or without changing platforms)
- Your store is currently GMC-compliant and you want to preserve that state through the migration
- You operate at a scale where a 7-14 day suspension during migration would cost more than the audit
- You're worried about schema reset, theme footer reverting, or app default reset during migration
This is probably not for you if
- ·You haven't run a GMC audit on the current platform yet — start there before adding migration on top
- ·Your store isn't currently approved on GMC — fix the existing issues first, then plan the migration
- ·You're doing a full rebrand + entity change + domain change simultaneously — see /blog/case-study-permanent-suspension-domain-migration for that scenario
Real case study
When migration is the recovery path
Real case: apparel store, 9 months suspended, 7 failed appeals. Migration to a new domain + new entity + new payment + new Google accounts. 8-week recovery. SEO transition plan preserved ~70% organic traffic via 301 redirects.
Read the case studyRelated reading
Start with the audit
90 seconds. 250+ checks. Identifies the exact items relevant to your use case. Free, no credit card.
Run a free audit