This is a sample audit report for a fictional store. Numbers and issues are illustrative only. Run a real audit on your store →
Greenleaf Outdoors
greenleafoutdoors.comAudited April 11, 2026 in 1 min 47 sec
Compliance score
72/100
Needs attention
4 critical issues to fix
Audit summary
Checks run
254
Products scanned
248
Issues found
31
Categories checked
27
4
Critical
14
Warnings
13
Passed
Score by category
Critical issues (4)
Missing Product schema on 34 product pages
34 product pages have no JSON-LD Product schema. Google uses structured data to understand product details including price, availability, and identifiers. Without it, these products may be ineligible for rich results and Shopping listings.
Affected pages
- /products/trekking-poles-carbon
- /products/waterproof-tent-3p
- /products/camp-stove-ultralight
- ...and 31 more
AI fix instructions
Add the following JSON-LD block inside <head> on each product page:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "{{product.title}}",
"image": "{{product.featured_image}}",
"offers": {
"@type": "Offer",
"price": "{{product.price}}",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
</script>Policy ref: Google Merchant Center: Product data specification
Price mismatch between website and feed on 11 products
11 products show a different price in your product feed compared to the price displayed on the product page. Google cross-checks these values and will disapprove products where prices don't match.
Affected pages
- /products/hiking-boots-men-size-10
- /products/sleeping-bag-15f
- /products/headlamp-rechargeable
- ...and 8 more
AI fix instructions
Ensure your feed sync pulls prices from the same source as your storefront. If using Shopify, check that your Google & YouTube app is set to sync from Compare-at Price rather than a variant-level override. For WooCommerce, verify the feed plugin is not caching stale sale prices.
Policy ref: GMC Policy: Accurate pricing
No physical business address found on site
Google requires merchants to display a verifiable business address. No address was found on the homepage, About page, contact page, or footer. This is a common trigger for misrepresentation flags.
Affected pages
- /about
- /contact
- / (homepage footer)
AI fix instructions
Add your registered business address to your Contact page and footer. Format: street address, city, state/province, ZIP, country. This should match the address registered in your Google Business Profile.
Policy ref: GMC Policy: Business information requirements
Return policy not accessible from product pages
Your return policy exists at /returns but is not linked from individual product pages or the site footer. Google expects return policy information to be easily discoverable from any product page.
Affected pages
- / (footer)
- All product pages
AI fix instructions
Add a Returns policy link to your site footer. In Shopify, go to Online Store > Navigation > Footer menu and add a link to your /returns page. Also consider adding a Returns & Shipping section to your product page template.
Policy ref: GMC Policy: Checkout & returns requirements
Warnings (3 of 14 shown)
14 products use lifestyle images as the primary image
Google Shopping prefers product-only images (white or neutral background) as the primary product image. Lifestyle shots as the primary image can reduce impression share and may trigger disapprovals in certain categories.
Affected pages
- /products/camp-chair-ultralight
- /products/hammock-double
- ...and 12 more
AI fix instructions
For each affected product, add a product-on-white-background image and set it as the primary (first) image in your product gallery. Keep the lifestyle shot as a secondary image. In Shopify, drag the product-only image to the first position in the media section.
Policy ref: GMC Policy: Image requirements
BreadcrumbList schema missing sitewide
No BreadcrumbList structured data was found on any product or category page. Breadcrumb schema helps Google understand your site hierarchy and improves how URLs display in search results.
Affected pages
- All product pages
- All category pages
AI fix instructions
Add BreadcrumbList JSON-LD to product pages:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{"@type": "ListItem", "position": 1, "name": "Home", "item": "https://greenleafoutdoors.com"},
{"@type": "ListItem", "position": 2, "name": "{{category}}", "item": "https://greenleafoutdoors.com/{{category}}"},
{"@type": "ListItem", "position": 3, "name": "{{product.title}}"}
]
}
</script>Policy ref: Google Search: Structured data guidelines
No customer reviews displayed on product pages
Product pages show no customer reviews or ratings. Review markup and visible social proof improve trust signals that Google evaluates when assessing merchant quality.
Affected pages
- All product pages
AI fix instructions
Install a reviews app (Judge.me, Stamped.io, or Yotpo) and display star ratings + review counts on each product page. Also add AggregateRating to your Product JSON-LD: add "aggregateRating": {"@type": "AggregateRating", "ratingValue": "4.7", "reviewCount": "83"} inside the Product schema.Policy ref: GMC Policy: Trust signals
11 more warnings hidden
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What a paid plan adds
This sample report is for illustrative purposes only. Greenleaf Outdoors is a fictional store. Actual audit results will vary based on your store's configuration and Google's current policies. FeedShield does not guarantee approval by Google Merchant Center.