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This is a sample report for a fictional store. Numbers and issues are illustrative only. Run a real audit on your store.

Compliance audit reportSample

Greenleaf Outdoors

greenleafoutdoors.comAudited April 11, 2026 in 1 min 47 sec

72/100254 checks run4 to fix now14 to review236 passed

Needs work

4 issues need fixing now. The rest are worth reviewing before the next Merchant Center sync.

Category breakdown
  1. Schema & Structured Data
    52%
  2. Pricing & Currency
    61%
  3. Images
    74%
  4. Trust & Identity
    58%
  5. Policy Pages
    68%
  6. Checkout & UX
    89%
  7. Security & HTTPS
    98%
  8. Mobile Experience
    91%

4 issues to fix now

Fix now

Missing Product schema on 34 product pages

Schema & Structured Data

What we saw
34 product pages have no JSON-LD Product schema. Google uses structured data to read price, availability and identifiers. Without it, these products can miss rich results and Shopping listings. Affected: /products/trekking-poles-carbon, /products/waterproof-tent-3p, /products/camp-stove-ultralight, and 31 more
Why Google cares
Based on Google Merchant Center: product data specification.
How to fix it
Add this JSON-LD block inside <head> on each product page:
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "{{product.title}}",
  "image": "{{product.featured_image}}",
  "offers": {
    "@type": "Offer",
    "price": "{{product.price}}",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}
</script>
Fix now

Price mismatch between website and feed on 11 products

Pricing & Currency

What we saw
11 products show a different price in the product feed than on the product page. Google cross-checks these values and disapproves products where prices do not match. Affected: /products/hiking-boots-men-size-10, /products/sleeping-bag-15f, /products/headlamp-rechargeable, and 8 more
Why Google cares
Based on GMC policy: accurate pricing.
How to fix it
Confirm the feed sync pulls prices from the same source as the storefront. On Shopify, check the Google & YouTube app is set to sync from Compare-at Price rather than a variant-level override. On WooCommerce, check the feed plugin isn't caching a stale sale price.
Fix now

No physical business address on the site

Trust & Identity

What we saw
Google requires a verifiable business address. None was found on the homepage, the About page, the contact page, or the footer. Missing address information is a common trigger for misrepresentation flags. Affected: /about, /contact, / (homepage footer)
Why Google cares
Based on GMC policy: business information requirements.
How to fix it
Add the registered business address to the Contact page and the footer: street, city, state or province, postal code, country. It should match the address in the Google Business Profile.
Fix now

Return policy not linked from product pages

Policy Pages

What we saw
The return policy exists at /returns but is not linked from product pages or the site footer. Google expects return terms to be reachable from any product page. Affected: / (footer), all product pages
Why Google cares
Based on GMC policy: checkout and returns requirements.
How to fix it
Add a Returns link to the site footer. In Shopify: Online Store, Navigation, Footer menu, then add a link to /returns. Consider a short Returns & shipping section on the product page template too.

14 to review, 2 shown

Review

14 products use a lifestyle shot as the primary image

Images

What we saw
Google Shopping prefers a plain product image, white or neutral background, as the primary image. A lifestyle shot in that slot can reduce impression share and trigger disapprovals in some categories. Affected: /products/camp-chair-ultralight, /products/hammock-double, and 12 more
Why Google cares
Based on GMC policy: image requirements.
How to fix it
For each product, add a product-only image and set it first in the gallery. Keep the lifestyle shot as a secondary image. In Shopify, drag the product-only shot to the first position in the media section.
Review

BreadcrumbList schema missing sitewide

Schema & Structured Data

What we saw
No BreadcrumbList structured data was found on any product or category page. Breadcrumb schema helps Google read the site hierarchy and improves how URLs display in search results. Affected: all product pages, all category pages
Why Google cares
Based on Google Search: structured data guidelines.
How to fix it
Add BreadcrumbList JSON-LD to product pages:
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {"@type": "ListItem", "position": 1, "name": "Home", "item": "https://greenleafoutdoors.com"},
    {"@type": "ListItem", "position": 2, "name": "{{category}}", "item": "https://greenleafoutdoors.com/{{category}}"},
    {"@type": "ListItem", "position": 3, "name": "{{product.title}}"}
  ]
}
</script>
12 more warnings hidden

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This sample report is for illustration only. Greenleaf Outdoors is a fictional store. Actual audit results vary with your store's configuration and Google's current policies. FeedShield does not guarantee approval by Google Merchant Center.