The people behind FeedShield
FeedShield is built and run by XPAND ENTERPRISES - FZCO, a small team out of Dubai split across four functions. We'd rather describe what each function does than list titles.
Engineering
Platform, scanning engine, agency tooling
Builds and operates ComplianceIQ, the engine that runs checks across 27 categories on any store URL. Owns the platform stack: Next.js on Vercel, Supabase for data, AI fix recommendations, Stripe for billing, and the agency multi-tenant dashboard.
- Scanning engine (ComplianceIQ)
- Multi-client agency dashboard
- Platform reliability and incident response
- Integrations: GMC, Shopify, Google Analytics, review platforms
Compliance research
Policy tracking, fix recommendations, knowledge hub
Tracks Google Merchant Center policy changes, turns them into scan rules, and writes the prompts behind the AI fix recommendations. Maintains the knowledge hub and the blog. Every rule in ComplianceIQ traces back to a specific Google policy document.
- Policy change detection and rule authoring
- Fix recommendation prompt library
- Knowledge hub content
- Industry research and benchmarks
Product and design
User experience, reporting, white-label
Makes compliance findings legible to merchants who aren't SEO specialists, and gives agencies the tools to present findings to their own clients under their own branding.
- Dashboard and compliance score surface
- PDF audit reports
- White-label customization
- Onboarding flows
Operations and support
Customer support, billing, partnerships
Handles customer support, billing questions, and the vendor relationships (crawling, page-speed and validation APIs, AI providers) that the scanning engine depends on.
- Customer support
- Billing and account questions
- Vendor and API relationships
- Incident communication
How we work
Every rule in ComplianceIQ links back to a specific Google policy document. Every release is logged on the changelog. Questions about the team or the product go to hello@feedshield.ai.