Step-by-Step Guide to Appealing a GMC Account Suspension
A clear process for submitting a GMC suspension appeal, what to write, and what to expect after submission.
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Before You Appeal: The Critical Rule
Never appeal a Google Merchant Center suspension before fixing every identified issue. Google's review team checks your live site in real time. If problems remain, the appeal is denied and you must wait 7 days before resubmitting. Premature appeals extend your downtime.
Finding the Appeal Option
- •Log into Google Merchant Center
- •Click the notification bell or go to Account in the left menu
- •Find the suspension notice under Account Issues
- •Click Request Review next to the relevant policy violation
If you don't see a Request Review button, your account may have a manual strike that requires contacting Google Merchant Center support directly.
What to Write in Your Appeal
Keep it factual and specific. Google reviewers process hundreds of appeals — long paragraphs don't help.
A good appeal statement:
"We have updated our return policy to include a 30-day return window, return shipping instructions, and refund timeline. Our business address and phone number are now visible on the About and Contact pages. We have verified our checkout completes successfully on both desktop and mobile."
A bad appeal statement:
"We are a legitimate business and have been selling online for 5 years. We take compliance very seriously and have always followed Google's guidelines."
List the specific changes you made. Reviewers want to know what was wrong and what you did to fix it.
After Submission: What Happens
- •Days 1–2: Your appeal enters the review queue. No action needed from you.
- •Days 3–7: A Google reviewer checks your live site against their policy checklist.
- •If approved: Suspension lifts within 24 hours. Your products re-enter the Shopping feed over the next 24–48 hours.
- •If denied: You receive a generic denial email. Wait 7 days, identify remaining issues, fix them, and appeal again.
Common Reasons Appeals Fail
- •Return policy exists but is too vague (no timeframes, no conditions stated)
- •Phone number on site is not functional or not indexed by Google's crawler
- •Checkout broken on mobile even though it works on desktop
- •Business name still inconsistent between website and GMC
- •Price mismatch between feed and product pages
Escalating to Support
If your appeal is denied twice for the same issue and you believe all problems are fixed, contact GMC support directly via the Help Center chat. Provide screenshots of your changes and the specific policy section you believe you now comply with.