GMC Pre-Launch Compliance Checklist

Why Pre-Launch Compliance Matters

Getting suspended after your first product upload delays your Shopping launch by weeks. Google's initial review of new accounts is thorough — they check your website against the full policy list, not just product data. Running through this checklist before you upload a single product prevents that delay.

Website Requirements

• • Site uses HTTPS (padlock visible on all pages including checkout)
• • Business name on website matches GMC account name exactly
• • Physical address or registered business address is visible on the website
• • Phone number or dedicated support email is displayed (ideally on the Contact and footer)
• • About page exists and describes your business with real information
• • Privacy policy page exists, is accessible from the footer, and covers data collection
• • Return and refund policy page exists with: return window, conditions, refund method, and timeline
• • Shipping policy page exists with: countries served, estimated delivery timeframes, and cost structure
• • Terms of Service or Terms and Conditions page exists

Checkout Requirements

• • Guest checkout is available (no mandatory account creation)
• • All checkout pages are served over HTTPS
• • Payment method logos are visible on the payment step
• • Price in cart matches price on product page
• • Order confirmation page loads correctly
• • Checkout tested on both desktop and mobile

Product Feed Requirements

• • All required attributes present: id, title, description, link, image_link, price, availability, condition
• • Prices in feed match prices on product pages (±0%)
• • Image URLs return 200 and meet size requirements (minimum 100×100px, recommended 800×800px)
• • GTINs populated for all branded products that have them
• • google_product_category populated for all products
• • Feed scheduled to fetch automatically (daily or on update)

GMC Account Setup

• • Business country and currency set correctly
• • Website URL verified and claimed
• • Shipping settings configured in GMC (or feed-level shipping attributes used)
• • Tax settings configured for applicable countries
• • Correct time zone set in account preferences

Structured Data

• • Product schema on all product pages (or at minimum your top products)
• • Schema validated with Google's Rich Results Test
• • No price mismatch between schema and visible page price