Contact Information Requirements for Google Shopping
What contact information Google expects to find on your website and where it must be visible.
One missing policy page can suspend your account.
FeedShield catches issues like this automatically. Run a free audit before it costs you.
Why Contact Information Matters for GMC
Google uses the presence and verifiability of your contact information as a trust signal. If customers can't reach you, Google considers the shopping experience at risk. Missing or unverifiable contact details are a direct path to a misrepresentation suspension.
Minimum Contact Requirements
Email address or contact form — A dedicated support email (not a personal Gmail or Yahoo address) or a contact form that demonstrably works. The email domain should match your website domain.
Phone number — Not always required, but strongly recommended. If provided, it must be functional. Disconnected numbers or numbers that go straight to voicemail without a callback option will be flagged during manual review.
Physical address — Required for merchants selling physical goods. For online-only businesses without a retail location, a registered business address or PO Box is acceptable. The address must match what's registered in GMC.
Where Contact Info Must Appear
- •Visible on your Contact page
- •In the website footer on all pages
- •Ideally on the About page as well
Contact information hidden behind login screens or accessible only through a "Contact Us" form that requires multiple steps won't satisfy the requirement.
Business Name Consistency
The business name displayed on your website must match the Business Name field in your GMC account exactly. Variations like "Acme Co." vs "Acme Company" can trigger a mismatch flag during review.
After Adding Contact Info
After updating your website, log into GMC and request a review if you're suspended. Google's crawler may not immediately re-index your contact page changes — they review your live site manually.