Estimated Delivery Time Requirements for Google Shopping
What Google requires for delivery time disclosure and how to configure it in GMC to unlock faster delivery badges.
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Why Delivery Time Matters More Than Ever
Google surfaces estimated delivery dates directly in Shopping ads and free listings. Merchants with accurate delivery time data show "Get it by [date]" in their ads — this increases click-through rate significantly. Merchants without delivery data show nothing, or show a generic range.
GMC Delivery Time Configuration
Set delivery time in your GMC shipping service settings:
Min handling time — The minimum number of business days between when an order is placed and when it ships.
Max handling time — The maximum handling time before shipment.
Min transit time — The minimum business days in transit after shipment.
Max transit time — The maximum transit time.
Example: You ship same-day for orders placed before 2pm, and standard shipping takes 3–5 business days. Set handling: min 0, max 1. Transit: min 3, max 5.
Feed-Level Delivery Time
You can also specify delivery time in your product feed using the transit_time_label attribute, which links to a shipping service configured in GMC.
Accuracy Requirements
The delivery time shown in Shopping must match what customers actually receive. If you advertise 2-day shipping but regularly deliver in 5 days, Google will receive signals from customer reviews and returns data that your delivery time is inaccurate.
Cutoff Time Configuration
For next-day and 2-day delivery claims, configure a cutoff time in your shipping service. Orders placed before the cutoff ship the same day. This ensures the "Get it by" date shown in Shopping is accurate.