Multi-Country Shipping Setup in Google Merchant Center

Separate Shipping Services per Country

GMC requires separate shipping services for each country you sell to. A single "global" shipping service doesn't exist — you set up a service for the US, a separate one for the UK, a separate one for Germany, and so on.

Each service is scoped to:

• •One country
• •One currency
• •Its own set of rate rules and delivery timeframes

Setting Up a New Country

1. •In GMC, go to Shipping and returns
2. •Click + to add a new shipping service
3. •Select the destination country
4. •The currency auto-fills based on the country
5. •Configure rates and delivery timeframes for that country

Currency Rules

The price and shipping cost in your feed must be in the currency of the target country. For the US: USD. For the UK: GBP. For Germany: EUR.

If you advertise in a country but your feed uses a different currency, products will be disapproved. Either maintain separate feeds per country or use GMC's currency conversion feature (which applies exchange rates automatically but may create price inconsistencies).

Delivery Time Accuracy by Country

Delivery times vary significantly by country. A product that ships in 2 days within the US may take 7-14 business days to reach the UK. Configure separate, accurate delivery time ranges for each country's shipping service.

If you ship internationally via a fulfillment center in-country (e.g., an EU warehouse), set delivery times to reflect local fulfillment, not origin-country fulfillment.

Managing Multiple Feed Targets

For large multi-country operations: create separate feeds targeting specific countries with country-specific data (local currency, local prices). This gives more control than a single global feed with currency conversion.