Tools / Suspension recovery timeline estimator

Suspension recovery timeline estimator

This tool's own heuristic, not a figure Google publishes: a simple additive estimate of days from first appeal to reinstatement, built from suspension severity, prior appeal count, and whether the underlying cause was fixed before appealing. Google does not publish a review-time formula this maps to.

Inputs

Suspension severity (1=warning, 5=permanent)3

Number of prior failed appeals0

Root cause fixed before appealing (1=yes, 0=no)1

Result

14 days

Estimated recovery time

Expected recovery window for a single fully-remediated appeal. Run a pre-appeal audit to maximise first-attempt success rate.

This number comes entirely from the 3 sliders above, run through the formula shown below. It's a simplified estimate, not a scan of your store or an official Google score.

Formula

days = (severity x 5) + (priorAppeals x 7) - (rootCauseFixed x 4) + 3

Sources

Google Merchant Center Help: Misrepresentation (Google)

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