Tools / Suspension recovery timeline estimator

Suspension recovery timeline estimator

Recovery time is a function of suspension category, number of prior failed appeals, and whether the underlying cause has been resolved. This calculator returns an estimated number of days from first appeal to reinstatement based on FeedShield's audit corpus and public Google policy text. Account for an additional 7-14 days if the underlying violation isn't fully fixed before appealing.

Inputs

Suspension severity (1=warning, 5=permanent)3

Number of prior failed appeals0

Root cause fixed before appealing (1=yes, 0=no)1

Result

14 days

Estimated recovery time

Expected recovery window for a single fully-remediated appeal. Run a pre-appeal audit to maximise first-attempt success rate.

Formula

days = (severity x 5) + (priorAppeals x 7) - (rootCauseFixed x 4) + 3

Sources

Google Merchant Center Help: Misrepresentation (Google)

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