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Misrepresentation risk score

Misrepresentation is the highest-severity GMC enforcement category. This calculator weights the signals Google explicitly cites in its public policy documentation: business identity consistency, contact transparency, price accuracy, refund / return clarity, domain history, and shipping declaration vs reality. Each input is a yes/no expressed as a percentage of pages where the signal is satisfied.

Inputs

Result

16
Misrepresentation risk score (Moderate)

Tighten the weakest two signals to push risk below 15.

Formula

risk = 100 - ((0.30 x identity) + (0.15 x contact) + (0.20 x price) + (0.20 x returns) + (0.15 x shippingMatch))

Sources

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