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Misrepresentation risk score

Misrepresentation is the highest-severity GMC enforcement category. This calculator weights the signals Google names in its public policy documentation: business identity consistency, contact transparency, price accuracy, refund / return clarity, and shipping declaration vs reality. The weighting itself is this tool's own, not Google's; each input is a percentage of pages where the signal is satisfied.

Inputs

Result

16
Misrepresentation risk score (Moderate)

Tighten the weakest two signals to push risk below 15.

This number comes entirely from the 5 sliders above, run through the formula shown below. It's a simplified estimate, not a scan of your store or an official Google score.

Formula

risk = 100 - ((0.30 x identity) + (0.15 x contact) + (0.20 x price) + (0.20 x returns) + (0.15 x shippingMatch))

Sources

See what's actually happening on your store

This calculator runs on the numbers you enter. The FeedShield free audit reads your live pages and feed directly and shows the evidence behind every finding.

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