Beauty & SkincareLumera Skin fixed their Google Ads suspension caused by policy violations
Before
After
Date
March 2026
Platform
Shopify
Country
South Korea
Audit type
Targeted policy audit
Industry
Beauty & Skincare
Platform
Shopify
Country
South Korea
Products
214
The challenge
Lumera Skin's Google Ads account was suspended due to policy violations originating from their Merchant Center feed. The suspension cited "misleading claims" and "prohibited content" but didn't specify which products or pages. With 214 SKUs across multiple skincare categories, manually auditing every product page for policy compliance would take weeks. Their $18,500/month in Google Ads revenue was frozen.
The solution
The audit flagged 6 product pages that contained before/after photos (prohibited in healthcare/beauty ads), 11 pages with unsubstantiated claims like "clinically proven" without citation, and 3 pages referencing public figures endorsing the products without proper authorization. FeedShield's policy checker mapped each violation to the specific Google Ads policy section, giving the team a clear fix list ordered by severity.
Audit screenshot — redacted for client privacy
The results
Lumera Skin removed the prohibited content, replaced unsubstantiated claims with factual descriptions, and removed unauthorized endorsements. The Ads suspension was lifted after the second review cycle. All 214 products are now approved with ongoing monitoring catching policy-sensitive language before it goes live.
Compliance Score
Products Approved
Days to Resolution
11 daysRevenue Restored
Revenue impact estimated based on client-reported Google Shopping revenue and disapproval rate. Individual results vary.
Category breakdown
Day-by-day timeline
Policy violations mapped
Audit identified 20 policy violations across 6 categories.
Prohibited images removed
Replaced before/after photos on 6 product pages with compliant imagery.
Claims updated
Replaced 11 unsubstantiated claims with factual product descriptions.
Endorsements removed
Removed 3 unauthorized public figure references from product pages.
Appeal submitted
Filed appeal with detailed compliance report showing all fixes.
Account reinstated
Google Ads account fully active. All 214 products approved.
“We had no idea which products were causing the suspension. The scan found every violation in under 2 minutes. Took us less than a week to fix everything.”
Ji-Yeon P.
Marketing Director, Lumera Skin
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