JewelryBriar & Stone built trust signals that got their GMC approved on first submission
Before
After
Date
February 2026
Platform
Shopify
Country
United Kingdom
Audit type
Full site audit
Industry
Jewelry
Platform
Shopify
Country
United Kingdom
Products
89
The challenge
Briar & Stone is a UK-based jewelry brand that had never sold through Google Shopping. Their Shopify store looked professional but lacked the trust signals and structured data that Google requires. An initial test submission to GMC was rejected with a generic "website not ready" response. The founders had no technical background and didn't know what Google was looking for beyond their visible storefront.
The solution
FeedShield audited the site and identified 18 gaps. The store was missing JSON-LD Organization schema, had no BreadcrumbList markup, lacked a visible phone number, had no customer reviews displayed, and their return policy was buried three clicks deep instead of linked in the footer. The audit also found that product images on 12 items were lifestyle shots without a clear product-only option, which can trigger image compliance flags. Each issue included a plain-language explanation and Shopify-specific fix instructions.
Audit screenshot — redacted for client privacy
The results
Briar & Stone fixed all 18 issues in 5 days. Their second GMC submission was approved with zero rejections. All 89 products were listed in Google Shopping from day one. Within the first month, Google Shopping became their second-highest revenue channel at $8,900 in sales.
Compliance Score
Products Approved
Days to Fix
5 daysFirst Month Sales
Revenue impact estimated based on client-reported Shopping ad spend and ROAS. Individual results vary.
Category breakdown
Day-by-day timeline
Initial audit run
Identified 18 compliance gaps preventing GMC approval.
Schema markup added
Added Organization, BreadcrumbList, and Product schema to all pages.
Trust signals implemented
Added phone number, customer reviews widget, and trust badges.
Policy pages restructured
Moved return policy to footer navigation and expanded content.
Product images updated
Added product-only images alongside lifestyle shots for 12 items.
GMC submission approved
All 89 products approved on first re-submission. Zero rejections.
“We're not technical people. The audit told us in plain English what was missing and gave us step-by-step Shopify instructions. Five days and we were live on Google Shopping.”
Olivia R.
Co-Founder, Briar & Stone
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