Google's new Merchant Center interface changed where everything lives. Here's a navigation map for the new layout.

Google has been gradually migrating all merchants to the new Merchant Center Next interface. The navigation changed, some features moved, and a few things still don't work as well as the classic version.

Here's your map for finding everything in the new layout.

What moved

Products are now under a unified "Products" section instead of separate feeds and diagnostics views. Shipping and return settings moved to "Shipping and returns" in the left nav. The old "Growth" section split into multiple subsections.

Navigation cheat sheet

Classic MC Location	MC Next Location
Diagnostics	Products > Product issues
Feed rules	Products > Feeds > Feed rules
Shipping settings	Shipping and returns
Growth programs	Programs (left nav)
Linked accounts	Settings > Linked accounts

What improved

Product diagnostics view is cleaner and shows affected product counts per issue
Settings page consolidates account information better
Performance tab gives a quick overview of Shopping ads metrics

What's still rough

Warning: Some advanced features are missing or limited in MC Next. If you manage complex feed configurations, keep the classic interface bookmarked.

Bulk actions are more limited than classic MC
Some advanced feed rule configurations require switching back to the classic interface
The API documentation still references classic MC terminology in places

Tip: Regardless of which MC interface you use, the compliance requirements are the same. A clean store passes review in both. A non-compliant store fails in both.

New interface, same compliance bar

Check your store meets all requirements regardless of which MC version you use.

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Merchant Center Next: what migrated, what didn't, and what's broken

What moved

Navigation cheat sheet

What improved

What's still rough

Check your store's GMC compliance