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Prime Lifts logoIndustrial Equipment

Prime Lifts recovered from a misrepresentation suspension in 7 days

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Before

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After

Industry

Industrial Equipment

Platform

WooCommerce

Country

United Arab Emirates

Products

87

The challenge

Prime Lifts received a full account suspension for "misrepresentation" with no specifics from Google. Their entire product catalog of 87 industrial lifting equipment items was pulled from Shopping. The team filed two appeals, both rejected. Revenue from Google Shopping dropped to zero overnight. They had no idea which pages or products triggered the suspension.

The solution

FeedShield's audit revealed 10 critical issues: missing business identity information (no physical address on the site), an incomplete About Us page, no visible phone number, thin product descriptions on 34 items, and a privacy policy that didn't mention data collection practices. The misrepresentation flag was triggered by the combination of missing trust signals and thin content, which made the site look like a drop-shipping operation to Google's automated review.

The results

After fixing all 10 critical issues and resubmitting, Prime Lifts had their suspension lifted in 7 days. All 87 products were re-approved. Their monthly Google Shopping revenue of $28,000 was fully restored.

Compliance Score

22%94%

Products Approved

0/8787/87

Days to Resolution

7 days

Revenue Restored

$0$28,000/mo

Category breakdown

Before
After

Day-by-day timeline

D1

Suspension diagnosed

Audit identified 10 critical issues causing the misrepresentation flag.

D2

Business identity added

Added physical address, phone number, and expanded About Us page.

D3

Product content improved

Rewrote thin descriptions on 34 products with specs and details.

D4

Policy pages updated

Expanded privacy policy and added missing data collection disclosures.

D5

Appeal submitted

Filed a detailed appeal with before/after compliance report attached.

D7

Suspension lifted

Google approved the appeal. All 87 products back in Shopping.

Two failed appeals, zero answers from Google. The audit showed us exactly what triggered the suspension. Seven days later we were back online.

Ahmed K.

Operations Director, Prime Lifts

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