Fashion & ApparelHow Olivia The Label went from 45 disapproved products to zero in 14 days
Before
After
Industry
Fashion & Apparel
Platform
Shopify
Country
Australia
Products
153
The challenge
Olivia The Label had 45 out of 153 products disapproved in Google Merchant Center. The issues ranged from missing structured data on product pages to incorrect pricing in their Shopify feed. Their Google Shopping campaigns were running at 70% capacity, costing them an estimated $12,400/month in lost revenue. The team spent 8+ hours per week manually checking products against GMC requirements with no clear system for tracking what was fixed.
The solution
FeedShield ran a full compliance audit in 90 seconds. The scan identified 23 products missing JSON-LD Product schema, 14 with price mismatches between the site and feed, and 8 with images below Google's minimum size requirements. Each issue came with step-by-step fix instructions referencing the exact Google policy. The team prioritized fixes by severity and worked through them systematically using the dashboard's issue tracker.
The results
Within 14 days, all 153 products were approved. Their Google Shopping campaigns returned to full capacity, recovering the $12,400/month in ad-driven revenue. The ongoing monitoring catches new issues within 24 hours of them appearing, down from the 5-7 day lag they experienced before.
Compliance Score
Products Approved
Days to Resolution
14 daysRevenue Recovered
$12,400/moCategory breakdown
Day-by-day timeline
Full audit completed
Ran 250+ check compliance scan across all product pages and policy pages.
Schema fixes deployed
Added missing JSON-LD Product markup to 23 product page templates.
Price mismatches resolved
Fixed Shopify feed sync that was sending stale prices for 14 products.
Image compliance fixed
Replaced 8 product images that fell below Google's 100x100px minimum.
Resubmitted to GMC
Requested re-review for all 45 previously disapproved products.
100% approval
All 153 products approved. Shopping campaigns back at full capacity.
“We went from spending entire days hunting down disapproval reasons to fixing everything in two weeks. The dashboard told us exactly what was wrong and how to fix it.”
Sarah M.
E-commerce Manager, Olivia The Label
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