What is a GMC compliance score and why should you track it?
A single number that tells you how close your store is to a GMC suspension. Here's how it works.
A compliance score is a 0-100 rating of how well your ecommerce store meets Google Merchant Center's requirements. It's not an official Google metric. It's a framework for measuring and tracking your GMC health over time.
Without a number to track, GMC health is invisible. You don't know if things are getting better or worse until something breaks.
How it's calculated
Start at 100 points. Deduct based on active issues:
| Issue Severity | Point Deduction | Cap |
|---|---|---|
| Critical (suspension-level) | -30 points each | No cap |
| Errors | -5 points each | -40 max |
| Warnings | -2 points each | -20 max |
Bonus points are added for clean website audits (complete structured data, all policy pages present, no image violations).
Why it matters
A compliance score gives you a trend line. Are your fixes working? Are new problems appearing faster than you solve old ones? Without a score, you're guessing.
Score ranges
| Score | Rating | What It Means |
|---|---|---|
| 90-100 | Excellent | Minimal risk. Store is well-maintained. |
| 70-89 | Good | Some issues to address, but no immediate danger. |
| 50-69 | Concerning | Multiple issues affecting performance. Act soon. |
| Below 50 | High Risk | Suspension likely if not addressed immediately. |
For agencies: compliance scores are proof of value
Show clients their score improving month over month. A client whose score went from 45 to 89 under your management has a clear, concrete reason to keep paying you. No vague reports. No hand-waving. Just a number going up.
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